Task 5: Week 5 reflection

This weeks talk was from Paul Bennet based on designing things from the target markets point of view to have maximum effect and efficiency.

Paul really emphasised the point of 'bringing people into the process of creating things'. He started with the hopsital example where the hospital staff wanted to know how to enhance the patient experience. They were then forced to watch a 10 minute long video of thier ceiling inside the hospital. The instant realisation hit as they realised being a patient would mean staring at the ceiling, they realised that small things would have huge effect on the patient. This was successful as they were able to put themselves in the patiente shoes and various changes took place such as decorations and art on the ceiling, having social commucation white board walls so family and friends could leave messages etc.

One of Pauls main points were that 'tiny things could have huge impact'. He comes up with various examples one being how one day, some designer was walking his dog, and came back with bristles stuck on his socks. From this he designed velcro! Amazing how small things could become such huge successes. Paul really emphasised 'seeing things afresh and using them for opportunities' and has made the viewers realise that they MUST put themselves in the consumers shoe to really succesfully design products for them.